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Movie Madness is moving across the street from the Hollywood

Portland's beloved video store is packing up on Belmont for Sandy Boulevard, and Hollywood is about to become a film district.

PDX Movies · November 11, 2026

The Hollywood Theatre
The Hollywood Theatre. Photo: PortlandAppraisalBlog, CC BY-SA 4.0

If you have ever lost an hour in the aisles at Movie Madness, start saving up the hours. The store that Mike Clark, a Hollywood film editor, opened on SE Belmont in 1991 is moving to Sandy Boulevard at NE 41st, directly across the street from the Hollywood Theatre.

The two have been family for a while. In 2018, after a Kickstarter raised $250,000, the Hollywood Theatre took over Movie Madness and its collection, and both are now run by the same nonprofit, Film Forever Northwest. The move puts the 1926 movie palace and one of the largest publicly accessible video archives in the country on the same corner.

What's in the new space

The building belongs to Jeme Brelin, a Hollywood Theatre donor who is renting it to the nonprofit below market rate. The new store is expected to open in spring 2027. Until then, the Belmont store is still renting.

Hollywood, the film district

Movie Madness is phase one. Oregon Film, OMPA and filmscience are also setting up in the neighborhood, Bar Hollywood opened next door to the theater this spring, and the Hollywood itself has renovations planned: new seats, carpet and lighting, modern bathrooms and ground-floor accessible restrooms. Even Movie Madness University got an upgrade this year, moving its classes to Portland State's 90-seat Lincoln Studio Theatre.

Executive director Doug Whyte calls the district a destination for movie lovers from Portland and beyond. Todd Haynes called it one of the most exciting Portland projects in years, and Pedro Pascal said it "sounds like my dream come true." We agree with Pedro!

A capital campaign is paying for the move and the theater's upgrades. If you want to chip in, the Hollywood's site has the details.

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